A website can be a huge investment for your business. With that in mind, you’ll want to make sure that your website is working for you and helping you to win more customers. Our team at Tad Web Solutions have compiled this comprehensive website launch checklist. This list is a guide and suitable for if  you’re about to launch your website, or if you already have a website available to the public that you’re looking to review and/or expand.

When you launch your website, you should already be in the process of planning how to expand upon it further and continue to build your business footprint online. This could be by planning regular blog articles, introducing more products to your catalogue or expanding your website sitemap through further pages. Similarly, you should already have a plan of how to market your newly launched website through social media and traditional marketing.

We’ve placed a checkbox next to each point on our list – you may wish to bookmark this page and return to the checklist as you build and expand your website. Some parts of this list are a little technical, so if you don’t have a background in web design, this list is still of use, but you may want to check with your preferred web company that the points on the list have been carried out.

Website Essentials Checklist

The points outlined as essential in our website launch checklist should be the very bare minimum included in your website for a successful launch. Encompassing these features will allow potential customers to easily use your website, contact you and for you to measure user metrics.

Your website is on, or will be launched on a domain name relevant to your business name, i.e. www.tadwebsolutions.co.uk for Tad Web Solutions Ltd!
Your website lists email addresses to contact you using the same domain name.
Your website has a clear Home page.
Your website has a clear, consistent menu that is easily accessible on all devices.
Your website has clear methods for customers to contact you – phone numbers, email addresses, contact forms.
Your landing pages have a clear call to action.
Your website has clear links to your businesses Social Media profiles – Facebook, Twitter, Instagram, Pinterest etc.
Your website passes the Google ‘Mobile Friendly’ test (am I ‘mobile-friendly’?)
You have carried out testing on various devices – mobile phones, tablets, laptop, desktop and so on.
Your website has Google Analytics installed.
Contact forms on your website successfully reach the intended recipient address.

Website Design Checklist

Your website uses HTML5 elements.
Your website uses semantic class and variable names.
Your website uses breadcrumbs.
Your website has a favicon.
You have a suitable stylesheet in place for if a visitor prints a page from your website.
You have the correct rights to use all images on your website.
You have used well supported web fonts, such as fonts from Google Fonts or TypeKit.

Search Engine Optimisation Checklist

If you use a plugin such as Yoast SEO for optimising your website, you will be able to check off most of these areas straight away.

Your website is linked to Google Search Console and Bing Webmaster Tools.
You have configured relevant rich data in Search Console, such as articles, products and events.
You have submitted your sitemaps to search engines.
Every page has a suitable, unique ‘Meta Title’.
Every page has a suitable, unique ‘Meta Description’.
Page URLs are relevant and not too long.
Your website uses a ‘friendly’ permalink structure.
Your website has configured rel="canonical".
Your website images have alt and title attributes.
A majority of pages have at least 300 words of good, spellchecked content.
A majority of blog posts have at least 500 words of good, spellchecked content.
You have a good amount of natural links in your content, using nofollow where suitable.

Website Speed Checklist

Website loading speed is a confirmed ranking factor by Google. Also bear in mind that you’re more likely to exit and take your business elsewhere if a company website or shop is slow to load. A slow website can certainly lose you potential customers and revenue.

You have used tools like YSlow to score your website speed.
Your website has a suitable method of caching.
Your website is on a scalable hosting platform or account.
Your images have been compressed.
Your JavaScript and CSS files are minified or compressed.
You have benchmarked your website using Google ‘Page Speed Insights’.

Website Security Checklist

Your website uses the most recent version of the core framework (relevant for WordPress, Joomla, Drupal sites etc).
Your admin user has a secure username and password.
Your domain has a configured SSL certificate.
Your website has a WAF (what is this?).
You have scheduled regular backups of your website and any associated databases.

User Experience Checklist

You have carried out testing of your website across multiple versions of major web browsers.
You have tested the contrast in colour for your website (how do I do this?)
Provisions are in place so that any :hover effects are still usable on touch devices.
Any old pages on your website are redirected to your new pages via 301 Redirect
You have configured relevant error pages, such as 404 Not Found

Compliance Checklist

Your company registered address can be found on your website.
Your website has a suitable notification regarding the usage of cookies.
Any data captured, such as customer information, is in line with the Information Commissioners Office
Your website is compliant with PCI regulations, if you’re processing payments.

We’ll be looking to expand our website launch checklist over time. We’ve crafted this list from the procedures we use when creating new websites for clients. If you feel like there’s a key item missing from our checklist, then help out other readers by leaving a comment in the area below and we’ll expand the checklist.