Redesigning The Home of Online Picture Framing

The Framed Picture Company are a Fine Art Trade Guild certified framing company based in Malton, North Yorkshire. Having formed in 2006, the company have over 600 positive reviews through Feefo, with 99% positive service and product rating. Every print and every frame produced by the team at The Framed Picture Company is handmade to order. With every framer at the company taking the Guild Commended Framer Examination, the company produce some of the very best picture frames in the UK and take orders through quality eCommerce solution.

The exemplary track of The Framed Picture Company record has led to the title of ‘The Home of Online Picture Framing’, a tagline which sits prominently across their website.

The Framed Picture Company chose Tad Web Solutions as their web team in mid-2016. They came to us with an existing website in place that was suited to desktop and laptop devices, but were looking to redesign their website and allow customers to carry out the very same process of uploading a photo, framing their artwork and completing a purchase on mobile and tablet devices. In short, our task was to bring one of the largest luxury framing companies in Britain into the mobile web era.

Working with the team from Newcastle-based graphic design agency Brightspark, who created a series of in-depth wireframes, our web design team began work on creating a new, responsive website for The Framed Picture Company.

Simultaneously, our web development team worked to introduce new artwork libraries, refine the customer shopping journey and refactor existing code so that in the future, the website can be easily expanded upon. We also carried out extensive security testing so that customers on all devices can rest assured their shopping experience is safe and secure.

The result of the project with The Framed Picture Company is a fully redesigned and responsive website built to work with their existing Content Management System, meaning that staff can continue to manage their website without the need for retraining. Designed to be pixel-perfect in relation to its initial wireframes, the website is optimised throughout to suit mobile and tablet devices as well as traditional desktop computers and is now deemed ‘Mobile Friendly’ by search engine giant Google.

Upon deployment of the company’s new website, we had the pleasure of receiving of the following testimonial, verified by our friends at Their newly deployed eCommerce website allows the company to grow from strength to strength.

“Really professional and well managed development team. Excellent project management and delivery with great communication. Could not be happier with the service they have provided. Looking forwards to future successes!”

If you’d like to start a project your next web project with our expert web design and web development team then please don’t hesitate to contact us. We look forward to working with you.